01
您会看见What you will see
员工带着笑容上班，顾客带着感动离开。这不是宣传语，而是您在卖场里亲眼看到的日常Staff who enjoy their work and customers who leave moved. Not a slogan, but what you will watch happen on the shop floor.
Bino EduTour 企业研学 · 郑州 · 许昌 · 6 天 5 夜Bino EduTour study tour · Zhengzhou · Xuchang · 6D5N
走进胖东来
走进胖东来
看见以人为本的商业 Inside Pang Dong Lai.
See people-first business at work.
两天深入胖东来，一整天由前高管授课。并参访蜜雪冰城与比亚迪迪空间。为企业创办人与核心团队而设Two full days inside Pang Dong Lai, including a day taught by a former senior executive. Plus Mixue and BYD DiSpace. Built for founders and leadership teams.
团期与价格Dates and pricing
选择出发日期Choose your departure.
每团限额 30 位，以确保参访与培训的质量。中文团以华语进行；英文团以英语进行，并配有现场翻译员。请点选团期开始报名，如有任何疑问，欢迎随时联系我们Each edition is limited to 30 seats to keep visits and training personal. Mandarin editions run in Chinese; English editions run in English with an on-site interpreter. Select an edition to begin, and reach out any time with questions.
行程与看点The programme
六天，看懂一家企业Six days inside one company.
02
您会读懂What you will understand
员工为什么愿意自动自发。答案不在制度约束，而在一套真正把人放在前面的组织设计Why people go the extra mile without being told: an organisation designed around its people, not around control.
03
您会带回What you will take home
可落地的做法。从薪酬、排班、商品到服务细节，我们会陪您整理出回到马来西亚后即可着手调整的几件事Practical changes. From pay and rostering to product and service detail, we help you shortlist the few things you can act on the week you return.
深度参访 · 2 天In-depth · 2 days
胖东来 Pang Dong Lai
幸福企业标杆 · 以人为本管理
Benchmark for people-first management
Day 1
深入胖东来金汇店与天使城，由专业导览员全程带领。观察卖场设计、员工服务文化与顾客互动，感受「以人为本」如何落到每一个细节
Guided visits to Jinhui Store and Angel City. Observe retail design, service culture and customer interaction, and see how people-first thinking shows up in the details.
Day 2
一整天深度培训，由胖东来前高管亲自授课，解析组织文化、管理体系与商业模式，带着能落地的方法回国
A full day of training led by a former PDL senior executive, unpacking culture, management systems and the business model so you leave with methods you can apply.
参访企业Also visiting
01
蜜雪冰城 Mixue消费品牌裂变 · 万店扩张模式Consumer brand scaling · the 10,000-store model
02
比亚迪 · 迪空间 BYD DiSpace新能源零售创新 · 品牌体验空间EV retail innovation · brand experience space
费用包含
Included
- 4 钻酒店 5 晚（双人房）5 nights, 4-star hotel (twin sharing)
- 5 早餐 · 3 午餐 · 3 晚餐（含清真安排）5 breakfasts, 3 lunches, 3 dinners (halal arranged)
- 豪华旅巴全程接送Private coach throughout
- 胖东来课程、导览与《只有河南·戏剧幻城》门票PDL programme, guided visits and Only Henan theatre ticket
- Bino 带队与现场翻译Bino tour leader and on-site interpreter
费用不含
Not included
- 往返国际机票Return international flights
- 个人旅游保险与签证Travel insurance and visa
- 单人房差价与个人消费Single supplement and personal expenses
团期语言
Tour language
每个团期都标明语言。中文团以华语进行；英文团以英语进行，并配有现场翻译员，方便非华语背景的团队参与
Every edition is labelled. Mandarin editions run in Chinese; English editions run in English with an interpreter on site, so mixed-language teams can join together.
精彩回顾From previous editions
往期，现场Previous cohorts, on site.
客户见证In practice
他们回国之后，
MKA Group
从 30 位主管，
BMS Organics
把「顾客优先」
Melody Kindyland
把信任
Mad Bebek
Hairstory International
他们回国之后，
真的改了什么What they changed
after they got home.
研学团的价值不在看过什么，而在回去之后动了什么。以下是马来西亚企业走完胖东来之后，实际落地的调整与结果The value of a study tour is not what a team saw, but what it changed afterwards. These are adjustments Malaysian companies actually made after visiting Pang Dong Lai.
20已带出的企业团Delegations delivered
85单一企业最大团Largest single delegation
3同一客户回访次数Repeat trips by one client
6参团人来自的市场Markets represented
从 30 位主管，
到三次带队出发From 30 leaders
to three delegations
CEO 带核心管理层走完第一趟之后，这套学习旅程在公司内部扩散开来。把「Love & Freedom」放进日常运作后，公司在上半年就达成了原本设在第三季的销售目标，内部共识更强，公司氛围也更稳定
After the CEO visited with his core management team, the learning journey expanded across the company. It achieved its previous Q3 sales target within the first half of the year, with stronger internal alignment and a more stable company atmosphere as Love & Freedom moved into operations.
第一团1st trip30
第二团2nd trip65
第三团3rd trip85
BL
Bruce LeeMKA Group 首席执行官Chief Executive Officer, MKA Group
把「顾客优先」
写成责任Customer-first
accountability
送迟了，用现金券补偿；食物洒漏，公司自己吸收。先顾客户的信任，再谈谁对谁错
Late delivery is compensated with a cash voucher, food leakage is absorbed by the company, and customer trust is prioritised over blame.
结果Result每一家分店的 Google 评价都自然维持在 4.5 星以上，没有用赠品换评分Every outlet organically maintains 4.5★+ Google Reviews, with no free gifts exchanged for ratings.
TL
Terry LeeBMS Organics 首席执行官Chief Executive Officer, BMS Organics
把信任
当成经营策略Trust as an
operational strategy
30 人的管理团队回来后，推出员工生日假、家长一个月免费试读、无条件退费政策，并且更认真对待每一则投诉
A 30-person leadership delegation returned to introduce employee birthday leave, a one-month free trial for parents, an unconditional refund policy and closer attention to complaints.
结果Result顾客满意度提升，员工士气更好，内部也更一致Higher customer satisfaction, better employee morale and stronger internal alignment.
SS
Samuel SweaMelody Kindyland 首席执行官Chief Executive Officer, Melody Kindyland
把体恤放进流程Operational compassion
推出「Combo C」：经济上有困难的顾客只要开口点这一份，店员不多问，安静地送上一餐。目的不只是让人吃饱，而是护住对方的尊严
The "Combo C" initiative lets a customer facing financial difficulty simply request it. No questions asked — the staff quietly provide a free meal. Not just feeding people, but protecting human dignity.
文化撑得住业绩Culture sustains performance
分店越开越多的时候，公司发现业绩成长正在慢慢稀释对员工的照顾，于是重新调整了优先顺序
As the company expanded into more outlets, it recognised that performance growth was slowly weakening employee care — and reset its priorities.
结果Result内部文化更强，员工被赋予更多权责，并创下单月业绩新纪录Stronger internal culture, higher employee empowerment and a new monthly sales record.
以上内容取自 Bino EduTour《Corporate Profile 2026》，由各企业授权引述Drawn from the Bino EduTour Corporate Profile 2026 and quoted with each company's permission.
早鸟优惠 · 额满即止Early bird · limited seats
RM 1,000 订金
RM 1,000 订金
席位就是您的A RM 1,000 deposit.
The seat is yours.
每团 30 席。填妥报名表后将显示银行转账指示；完成转账并发送收据，我们会在一个工作日内为您确认席位。余款于出发前 30 天缴清
30 seats per edition. Bank transfer instructions appear after you submit the form; once you transfer and send the receipt, we confirm your seat within one working day. The balance is due 30 days before departure.
双人房 · 每人Twin sharing · per person
RM 4,799
RM4,399
- 2 天胖东来深度参访 + 前高管培训2 days inside PDL + ex-executive training
- 2 家标杆企业参访2 further benchmark visits
- 4 钻酒店、餐食、旅巴、门票Hotel, meals, coach and tickets
FAQ
常见问题Common questions.
这个研学团适合哪些人？Who is this tour for?
企业创办人、CEO、高管与核心团队。零售、餐饮、服务业，或任何想改善企业文化与员工体验的中小企业，收获最直接
Founders, CEOs, senior managers and core teams. Retail, F&B and service businesses, or any SME that wants to improve culture and customer experience, get the most out of it.
中文团和英文团有什么差别？Mandarin vs English editions?
行程一样。中文团全程华语；英文团以英语进行，并配有现场翻译员，非华语背景的团员也能完整参与培训与交流
Same itinerary. Mandarin editions run fully in Chinese; English editions run in English with an on-site interpreter so everyone can take part in the training and exchanges.
团费包含什么？机票要自己订吗？What is included? Do I book flights?
含 4 钻酒店、指定餐食、旅巴、课程、导览与门票。往返机票与旅游保险不含；我们可协助推荐航班与保险伙伴
Hotel, listed meals, coach, programme, guided visits and tickets are included. Return flights and insurance are not; we can recommend flight and insurance partners.
怎样才算完成报名？When is my seat confirmed?
提交表格后转账 RM 1,000 / 人订金至 Bino EduTour Sdn Bhd（Hong Leong Bank），并把收据发到 WhatsApp 客服。我们在 1 个工作日内确认席位
Submit the form, transfer the RM 1,000 per person deposit to Bino EduTour Sdn Bhd (Hong Leong Bank) and send the receipt via WhatsApp. We confirm within one working day.
可以公司多人一起报名吗？Can I register several people at once?
可以。报名表选择人数后，会出现每位参团人的资料栏，一次提交即可。5 人以上团体请 WhatsApp 我们了解团体安排
Yes. Choose the number of people and a card appears for each participant; submit once. For groups of five or more, message us about group arrangements.
穆斯林团员可以参加吗？Is it Muslim friendly?
可以。行程为 Muslim Friendly，餐食提供清真安排
Yes. The journey is Muslim friendly and halal meals are arranged.
报名Registration
两分钟，锁定席位Two minutes to a reserved seat.
四个步骤。提交后即显示付款指示；如需协助，欢迎随时 WhatsApp 我们Four short steps. Payment instructions follow on submission; message us on WhatsApp if you need a hand.
1
团期Edition选择出发日期Pick your dates
2
联络人Contact主要联络人资料Main contact
3
参团人Participants人数与同行者Group size
4
确认Confirm核对并提交Review and submit
报名之后
After you register
全程由 Bino 团队跟进，您只需完成四件事
The Bino team stays with you. Four things on your side.
01
提交报名表Submit the form就是现在这张表，约两分钟This form, about two minutes.
02
转账订金并发送收据Transfer deposit, send receipt每人 RM 1,000，转账后把收据发到 WhatsAppRM 1,000 per person, then send the receipt on WhatsApp.
03
一个工作日内确认席位Seat confirmed within a working day客服同事 TY 确认收款，并加入行前群组TY confirms payment and adds you to the pre-departure group.
04
出发前 30 天缴清余款Balance 30 days before departure收到行前手册、航班与保险建议You receive the handbook, flight and insurance guidance.