01
您会看见What you will see
一家从 18 人到四万余人的公司，如何靠文化与机制而不是靠老板盯着，把战略变成每个人的日常动作How a company grew from 18 people to over 40,000 by turning strategy into everyday behaviour through culture and mechanisms, not founder supervision.
Bino EduTour 企业研学 · 杭州 · 6 天 5 夜 · 中文团Bino EduTour study tour · Hangzhou · 6D5N · Mandarin
走进阿里巴巴
走进阿里巴巴
学一套让团队执行的系统 Inside Alibaba.
Learn the system that makes teams execute.
两整天阿里巴巴认证讲师授课：管理三板斧、阿里文化，以及 AI 时代的战略升级。实地参访阿里巴巴、申昊科技与强脑科技。为创办人、接班人与核心管理层而设Two full days with Alibaba-certified faculty: the management playbook, culture and AI-era strategy. On-site visits to Alibaba, SHENHAO Robotics and BrainCo. For founders, successors and leadership teams.
团期与价格Dates and pricing
选择出发日期Choose your departure.
每团限额 30 位企业决策者，以确保课堂讨论与参访交流的质量。请点选团期开始报名，如有任何疑问，欢迎随时联系我们Each edition is limited to 30 decision-makers so classroom discussion and site exchanges stay personal. Select an edition to begin, and reach out any time with questions.
课程与行程The programme
01管理方向Management track
02AI 方向AI track
六天，两整天阿里课程Six days, two full days inside Alibaba.
02
您会读懂What you will understand
管理三板斧：头部定战略、腰部搭班子、腿部打胜仗。哪些能直接用在您的企业，哪些不能照搬，教练会陪您一起拆The management playbook: strategy at the top, team-building in the middle, winning battles on the ground. Coaches help you separate what transfers to your business from what doesn't.
03
您会带回What you will take home
决策者视角的 AI 行动清单：不是学会几个工具，而是想清楚 AI 时代的战略解码、组织进化与人才观，回国后从哪三件事开始An AI action list from a decision-maker's seat: not a few tools, but clarity on strategy, organisation and talent in the AI era, and the three things to start on when you return.
9.83/10阿里讲师整体评价 · 001 期学员评分Faculty rating · edition 001 feedback
9.50/10阿里企业培训课程Alibaba training programme
9.17/10教练复盘与领悟分享Coached debriefs and reflection
Day 1 拆文化与战略，Day 2 拆管理组织与 AI 效率。授课讲师均为阿里巴巴 / 钉钉认证讲师或 20 年以上阿里人，每天课后由 Bino 教练带领复盘Day 1 unpacks culture and strategy; Day 2 unpacks management, organisation and AI productivity. Faculty are Alibaba / DingTalk-certified trainers or 20-year Alibaba veterans; Bino coaches lead a debrief every evening.
让团队自己跑起来Make the team run itself
- M1领导力 · 阿里巴巴管理三板斧Leadership: the Alibaba management playbook
管理 2.0 时代 · 头部定战略、腰部搭班子、腿部打胜仗Strategy at the top, team-building in the middle, winning on the ground - M2阿里文化打造Building the Alibaba culture
文化起源 · 人才观 · 打造属于自己企业的特色文化Origins, talent philosophy and building a culture of your own - M3管理者修炼之路The manager's path
闻味道 · 照镜子 · 揪头发 · 价值观考核如何落地Sense, reflect, stretch: how values become appraisal
决策者视角的 AIAI from the decision-maker's seat
- A1AI 破局增长Breaking through with AI
讲师为《全域营销》作者、淘宝教育 / 混沌学院特邀讲师Taught by the author of Omni-channel Marketing, Taobao Education faculty - A2AI 时代企业的战略升级与落地Strategy upgrade in the AI era
战略解码 · 组织进化 · 钉钉作为战略操作系统 · 实战沙盘Strategy decoding, organisational evolution, DingTalk as an operating system, live simulation - A3AI 时代阿里人才观与人才生态Alibaba's talent philosophy in the AI era
新六脉神剑 · 皮实到聪明 · 如何成为超级个体The new values framework and how individuals and companies embrace AI - A4生成式 AI 的新机遇与实操Generative AI in practice
提示词方法 · 办公与设计场景 · 智能数据分析 · 精准营销Prompting, office and design workflows, data analysis, precision marketing
深度参访 + 2 天课程In-depth visit + 2 days of training
阿里巴巴集团 Alibaba Group
数字经济生态 · 组织架构创新 · 杭州西溪园区
Digital-economy ecosystem · organisational innovation · Xixi campus
Day 1
拆文化与战略走进阿里巴巴园区，从「天人地」文化与价值观演变，到战略三板斧与管理架构总纲，理解一家平台企业如何把使命变成组织能力
Culture and strategy. Inside the Alibaba campus: from the evolution of its values to the strategic playbook and management framework, and how a platform company turns mission into organisational capability.
Day 2
拆管理组织与 AI 效率管理三板斧工作坊、AI 时代战略升级与人才观、生成式 AI 实操，晚上由 Bino 教练带领企业实战复盘
Management, organisation and AI productivity. Playbook workshop, AI-era strategy and talent, hands-on generative AI, and an evening coached debrief on your own business.
同时参访Also visiting
02
申昊科技 SHENHAO Robotics科技制造 · 工业机器人与智能化转型Advanced manufacturing · industrial robotics and smart transformation
03
强脑科技 BrainCo脑机接口独角兽 · 神经科技 × 智能假肢Brain-computer-interface unicorn · neurotech and intelligent prosthetics
+
西湖游船 · 宋城千古情West Lake cruise · Songcheng show课程之外的杭州，同团交流最好的时间Hangzhou beyond the classroom, and the best time to talk with the cohort
费用包含
Included
- 4 星酒店 5 晚（双人房）5 nights, 4-star hotel (twin sharing)
- 5 早餐 · 4 午餐 · 3 晚餐5 breakfasts, 4 lunches, 3 dinners
- 豪华旅巴全程接送Private coach throughout
- 两整天阿里课程 · 教练复盘 · 企业实战会议Two full days of Alibaba training, coached debriefs and business workshops
- 三站企业参访 · 西湖游船 · 宋城千古情门票Three company visits, West Lake cruise and Songcheng show ticket
- Bino 领队全程随行 · 《阿里巴巴研学手册》Bino tour leader throughout and the Alibaba study handbook
费用不含
Not included
- 往返国际机票Return international flights
- 个人旅游保险与签证Travel insurance and visa
- 单人房差价与个人消费Single supplement and personal expenses
这一团最适合
Who this edition suits best
老板一走团队就慢下来的企业、正在扩张的成长型企业、家族企业接班人，以及已经买了 AI 工具却没看到效果的企业。全程无购物、无推销
Businesses that slow down whenever the founder steps away, growing companies, family-business successors, and firms that bought AI tools without seeing results. No shopping stops, no sales pitches.
001 / 002 期现场Editions 001 / 002 on site
往期，现场Previous cohorts, on site.
阿里巴巴西溪园区、课堂与申昊科技参访。照片由往期团员与随团摄影记录The Alibaba Xixi campus, the classroom and the SHENHAO visit, photographed on previous editions.
早鸟优惠 · 额满即止Early bird · limited seats
RM 1,000 订金
RM 1,000 订金
席位就是您的A RM 1,000 deposit.
The seat is yours.
每团 30 席，只收企业创办人、接班人与核心管理层。填妥报名表后将显示银行转账指示；完成转账并发送收据，我们会在一个工作日内为您确认席位。余款于出发前 30 天缴清
30 seats per edition, reserved for founders, successors and senior leadership. Bank transfer instructions appear after you submit; once you transfer and send the receipt, we confirm within one working day. Balance due 30 days before departure.
双人房 · 每人Twin sharing · per person
RM 5,599
RM5,399
- 两整天阿里巴巴认证讲师课程Two full days with Alibaba-certified faculty
- 阿里巴巴 · 申昊科技 · 强脑科技 三站参访Alibaba, SHENHAO and BrainCo visits
- 4 星酒店、餐食、旅巴、西湖游船与宋城门票Hotel, meals, coach, West Lake cruise and Songcheng ticket
FAQ
常见问题Common questions.
这个研学团适合哪些人？Who is this tour for?
企业创办人、接班人、CEO 与核心管理层。往期学员来自零售、制造、服务业与专业服务，共同点是想让团队在没有老板盯着时也能执行
Founders, successors, CEOs and senior leadership. Previous cohorts came from retail, manufacturing, services and professional firms, all wanting teams that execute without the founder watching.
我不是科技公司，AI 课程对我有用吗？I'm not in tech. Is the AI track useful?
有用。课程不教老板成为 AI 操作员，而是从决策者视角讲战略解码、组织进化与人才观，再配一天实操让您知道团队该怎么用
Yes. The track doesn't train you as an operator; it covers strategy, organisation and talent from the decision-maker's seat, then a hands-on day so you know how your team should use it.
课程用什么语言？What language is the programme in?
本团为中文团，阿里讲师以华语授课，Bino 教练复盘亦以华语进行。如您的团队需要英语支援，请先 WhatsApp 我们讨论安排
This is a Mandarin edition: Alibaba faculty teach in Chinese and debriefs run in Chinese. If your team needs English support, message us first to discuss arrangements.
团费包含什么？机票要自己订吗？What is included? Do I book flights?
含 4 星酒店 5 晚、5 早 4 午 3 晚餐、旅巴、两整天课程、教练复盘、三站参访、西湖游船与宋城千古情门票。往返机票与旅游保险不含；我们可推荐航班与保险伙伴
Hotel, listed meals, coach, two days of training, debriefs, three visits, the West Lake cruise and Songcheng ticket are included. Flights and insurance are not; we can recommend partners.
怎样才算完成报名？When is my seat confirmed?
提交表格后转账 RM 1,000 / 人订金至 Bino EduTour Sdn Bhd（Hong Leong Bank），并把收据发到 WhatsApp 客服。我们在 1 个工作日内确认席位
Submit the form, transfer the RM 1,000 per person deposit to Bino EduTour Sdn Bhd (Hong Leong Bank) and send the receipt via WhatsApp. We confirm within one working day.
可以公司多人一起报名吗？Can I register several people at once?
可以，也鼓励。同一家企业的创办人与核心管理层一起来，回国后落地的阻力最小。报名表选择人数后一次提交即可；6 人以上请 WhatsApp 我们
Yes, and we encourage it: a founder and core team who learn together face the least resistance implementing at home. Choose the number of people and submit once; for more than six, message us.
报名Registration
两分钟，锁定席位Two minutes to a reserved seat.
四个步骤。提交后即显示付款指示；如需协助，欢迎随时 WhatsApp 我们Four short steps. Payment instructions follow on submission; message us on WhatsApp if you need a hand.
1
团期Edition选择出发日期Pick your dates
2
联络人Contact主要联络人资料Main contact
3
参团人Participants人数与同行者Group size
4
确认Confirm核对并提交Review and submit
报名之后
After you register
全程由 Bino 团队跟进，您只需完成四件事
The Bino team stays with you. Four things on your side.
01
提交报名表Submit the form就是现在这张表，约两分钟This form, about two minutes.
02
转账订金并发送收据Transfer deposit, send receipt每人 RM 1,000，转账后把收据发到 WhatsAppRM 1,000 per person, then send the receipt on WhatsApp.
03
一个工作日内确认席位Seat confirmed within a working day客服同事 TY 确认收款，并加入行前群组TY confirms payment and adds you to the pre-departure group.
04
出发前 30 天缴清余款Balance 30 days before departure收到行前手册、航班与保险建议You receive the handbook, flight and insurance guidance.